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Practices |
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Individual PR
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Who Needs Us? |
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Travel
PR |
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Journo's Club |
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Info war |
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We Are Hiring |
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We can |
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Publish your News |
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Write a Favourable
Article |
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Write your biography |
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Research, edit and
publish a book for you |
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Groom your spokesperson,
assistant |
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Handle your crises |
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Get you inside info
on competitors & market |
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Get you on TV |
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Get you on Radio |
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Get you a role in
the movie |
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Make
you a POP Star |
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Get your interviews
done & published |
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Write your speeches |
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Lobby for contracts/deals/awards/jobs |
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We can make you
BE KNOWN, any which way |
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Work for you round
the clock 365 * 24 * 7 |
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Corporate
Image Management
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Key
elements of this approach include designing
and conducting perception research, auditing
client and competitive communications support
materials and proposing comprehensive communications
Activists to support the new organisational
initiative. (Media Audit related to PR exercises)
| Among
the many situations to which Credence
approach can be applied are: |
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1.
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Launch of a new company, product or
service |
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2.
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Launch of a new corporate entity following
a major transaction |
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3.
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Development of and support for a new
corporate identity/brand |
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4.
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Launch
of a significant new corporate/organisational
business strategy or initiative
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Brand
Support
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Al
Ries, the guru of branding says, "
the birth of a brand is achieved with publicity,
not advertising". Building a brand
and keeping it alive are two distinctly
separate functions.
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| To
support a brand, the capabilities
of Credence include: |
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1.
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Brand
Launch: Where we plan, design,
and execute the launch with an optimum
promotional hype the brand deserves.
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2.
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Brand
Support: Where Credence uses
its media relations, research inputs,
events expertise and other promotional
capabilities to support the brand
among the right target audience.
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3.
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Retail
Support: Our countrywide support
network of media contacts and our
own infrastructure ensures retail
support of a brand on internal as
well as external fronts.
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4.
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Promotions:
Events and promotions form an integral
part of our Brand Support programme.
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| Crisis
Communications |
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At
Credence, damage control is not
just restricted to press releases.
We are fully prepared to provide
whatever assistance is necessary
to manage the situation. This includes:
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1.
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Developing corporate messages to support
legal or managerial strategy |
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2.
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Coordinating press handling with the
client's legal team |
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3.
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Providing
media training for a client's legal
counsel or spokesperson |
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4.
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Managing
press conferences |
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5.
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Producing
collateral materials such as press
kits, op-eds (opinions-editorials),
etc |
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6.
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Developing
issue-based advertising |
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7.
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Conducting
focus group research |
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8.
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Providing
on-site crisis management |
| Media
Relations |
Credence,believes
in maintaining media relations pro-actively.
More often than not we pick on news pegs
where none seemingly exist. We define
news and feature stories, specifically
tailor-made for individual publications.
The tremendous goodwill of the Indian
media enjoyed by Credence adds to its
media capabilities.
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| Our
Media Relations include |
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1.
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Identifying
news tags |
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2.
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Media
Training |
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3.
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Grooming
of client spokesperson |
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4.
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Bridge
building with the media |
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5.
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One-on-ones |
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6.
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Press
Releases |
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7.
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Press
Conferences |
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8.
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Plant
Visits |
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| Individual
PR |
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Complete
range of services and Activists targeted
at enhancing an individual's image and reach.
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| Summary |
| In
a Nutshell, expect : |
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1.
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| Press
Management |
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a.
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Inserts
in relevant and required media/publications. |
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b.
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Meet
the Press. Press Conferences. |
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2.
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Assistance
and recommendation to contact/sponsor/participate
important/relevant shows/expos.
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3.
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Contact
points with apex bodies as relevant. |
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4.
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Lobbying
assistance as relevant. |
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5.
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One
on One interaction with relevant bodies/individuals. |
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6.
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Targeted
PR for some important project/deal/conference. |
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7.
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Crisis
management. |
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8.
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Preparation
of PR Kit, websites, brochures, pamphlets,
logo's, copywriting et al.
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